Proposed sign on Garden Grove Blvd in the Ice Rink center.
A few changes for accuracy:
1) The billboard will be 64 high, not 65.
2) According to the application, the billboard will be off from Midnight to 5 AM. It will not be on 24 hours a day.
3) The City is not proposing to install the billboard. Electra Media Inc. of Lawndale, CA has filed an application with the city to install the billboard.
The Rinks sign is 55 feet high:
The two sign panels are 10’ tall and 30’ long at the top and 25’ long at the bottom.
The different dimensions for the top and the bottom are because the sign is angled at the two ends.
Proposed digital billboard is 64 feet high:
Each of the two billboard panels-14’ tall and 48’ long.
The blank panel connecting the two billboard panels-14’ tall and 39’ 10” long.
Triangular shaped design with three large panels
The proposed sign in Westminster will be owned by a company called EMI.
This is a much, much smaller digital billboard that EMI installed on the 405 Fwy North,
Westminster Blvd East exit.
Perhaps the neighbors here would have an opinion on their smaller, differently designed digital sign. Maybe it's turned off after a certain hour at night?
NEW Digital Sign Specs and Westminster General Plan Excerpts (pdf)Download
NEW Digital Billboard Flyer #1 (pdf)Download
NEW Digital Billboard Flyer #2 (pdf)Download
Digital Billboard 500' City Notification Radius (pdf)Download
Former Sunset Ford Sign (pdf)Download
Westminster Council Contacts (pdf)Download
Flyer on Jumbotron (updated) (pdf)Download
Homes within 500 feet of a billboard are worth $30,826 less on average at the time of sale than those properties further away from billboards.
What's wrong with a digital billboard? It grabs our attention while we operate a motor vehicle at a high rate of speed. Digital billboards rotate ads every 8 seconds, prompting you to watch the billboard instead of the road.
The intensity of light from the thousands of LED's on a digital billboard face is much greater than the lighting of conventional signs.
One can reasonably argue that allowing billboards within 100 or so feet of a single-family home was bad public policy to begin with. Allowing those signs to go digital would add insult to injury.
Will they be turned off at night? NO! At night they glow particularly brightly and appear to flash because of the ad rotations. If you live near one, you may have to live with the glowing and flashing being visible in your home.
How much energy does a digital billboard use? In one 24-hour period, a digital billboard uses the amount of energy consumed by 15 households.